A family of brands, one standard of care.
Cub Klub Group builds and operates seven children’s brands that show up at different moments of a small child’s day — in person, on screen and at home — plus the studios, publishing, recruitment and property that make it all possible, held to the same promise of safety, warmth and belonging.
Seven brands, joined by a belief.
We don’t run unrelated businesses. Each brand is a different door into the same village — the ones children meet, the ones that make the stories, and the ones that hold it all up — designed so the friends, values and voice feel familiar wherever a family goes.
Cub Klub Nurseries
Early-years settings where children learn and grow in person — child-led education to EYFS standards, safeguarding built in, and carers who stay for the long haul.
Cub Klub TV
Ad-free streaming for ages 1–7 — culturally-rich stories, songs and curriculum-matched lessons, every title human-reviewed and every basket PIN-locked.
Cub Klub Store
Books, plush characters and merch that bring the same friends off the screen and into little hands — made to the family’s warm, careful standard.
Cub Klub Creative Studios
The in-house production house — original stories, animation and audio, human-reviewed to the same standard, and the creative engine behind Cub Klub TV.
Cub Klub Publishing
Children’s books at the heart of the family — the same characters and values in print, written and reviewed for little readers and the grown-ups beside them.
Cub Klub Recruitment
Recruitment and training for the early-years sector — warm, careful hiring and real routes into work, including college training placements.
Cub Klub Property
Holds the sites and leases behind the family — the nurseries and workplaces where Cub Klub happens, managed for the long term.
The standard behind every brand.
Whatever the format, four commitments hold across the whole Group.
Safe by design
Safeguarding, PIN-first controls and human review are built in from the start — never bolted on. Alert-red is reserved for real safety records, never decoration.
Human-reviewed
People, not algorithms, decide what reaches a child — from the stories on Cub Klub TV to the practice in every nursery room.
Diverse & inclusive
Cultural richness is the point, not a checkbox. All are welcome, all are safe, all are supported — across teams, stories and settings.
Answerable to families
We build for the parent who chose us. No ads aimed at children, no child data sold — the people we answer to are the families we serve.
One child’s day, many brands deep.
A story written by Cub Klub Publishing and brought to life by Creative Studios can be met at a Cub Klub nursery, watched on Cub Klub TV that evening, and arrive as a book from Cub Klub Store at the weekend. The village stays consistent — familiar faces, familiar values — wherever the day takes them.
See how each brand brings it to life.
Meet all seven brands — nurseries, streaming, store, studios, publishing, recruitment and property — and the mission that connects them.